DIY Pop Up Party Guide

The Complete System for Creating Your Own Events

This comprehensive guide was originally created for my Patreon community (which has since

shut down), so you may hear references to Patreon throughout the audio recordings.

What you're getting is the complete system I developed to help DJs and producers create their own

opportunities instead of waiting to be booked.

WHAT'S INCLUDED:

Each part contains an audio guide (8-20 minutes) or workshop (50 minutes) plus downloadable worksheets and

templates.

Listen to them in order for the best experience.

Part 1: Finding Your Why & Setting Goals

Audio: Goal-setting and vision clarity for your pop-up concept

Worksheets:

● Goal-setting framework

● Vision clarification exercises

Part 2: Venue Options & Research

Audio: Complete breakdown of venue types, pros/cons, and considerations

Worksheets:

● Venue pros and cons breakdown

● Venue research template

Part 3: Approaching Venues

Audio: How to make initial contact and build relationships with venue owners

Worksheets:

● Venue research worksheet

● Value proposition builder

● Initial outreach email templates

Part 4: Nailing the Venue Meeting

Audio: Using SPIN selling techniques to turn meetings into confirmed events

Worksheets:

● Meeting preparation worksheet

● SPIN question framework (40+ proven questions)

● Professional proposal template

Part 5: Negotiation & Follow-Through

Audio: Handling both "yes" and "no" responses, plus crisis management

Worksheets:

● Negotiation scenarios with response templates

● Agreement checklist

Part 6: Marketing Foundation & Strategy

Audio: Timeline planning, platform strategies, and collaborative promotion

Worksheets:

● 4-week content calendar (video-heavy and graphics-heavy versions)

Part 7: Marketing Execution & Crisis Management

Audio: FOMO creation, network activation, and handling challenges

Worksheets:

● FOMO language and actionable terms for social media

Part 8: Capturing Content for Maximum Impact

Audio: Workshop recording with DJ Strategy on content creation during events

Note: This is a workshop recording, so format may differ from other parts

Part 9: Content Strategy Post-Event

Audio: How to strategically post content to drive engagement and bookings

Worksheets:

●Content categorization worksheet with examples and text hooks

HOW TO USE THIS GUIDE:

1. Start with Part 1 - Don't skip the goal-setting phase

2. Follow the sequence - Each part builds on the previous one

3. Use the worksheets - They're designed to be filled out as you listen

4. Take action between parts - This isn't meant to be consumed all at once

5. Adapt to your situation - Use what works, modify what doesn't

NOTE:

Since this content was originally created for my Patreon community, you'll hear mentions of:

● "Strategy Circle" and "Insider Pass" (my Patreon tiers)

● References to other Patreon resources

● Mentions of the Patreon community

These references don't affect the value of the content - just context for where it was originally

shared.

FINAL THOUGHTS

This system has helped dozens of artists create their first successful pop-up events.

The key is taking action on each step rather than just consuming the information.

Your first pop-up doesn't need to be perfect - it needs to happen. Use this guide to make it strategic, professional, and successful.